Built by hair type and porosity, so you're not guessing. Every bundle costs less than buying the products separately — and the $69.99 sets are one $14.99 Curl Hydration Spray away from FREE U.S. shipping.
★★★★★"Never stop making this. Give us a heads up if the formula or business change hands. It's the softest my hair ever feels from a conditioner. I always need protein because of my naturally high porosity hair."
Princess F.
Verified Customer
★★★★★"I really like this product; it leaves a great shine and your hair smelling great, also makes the hair soft moist and can be worked into your hair with a comb or pick easily. GREAT PRODUCTS plus VEGAN!!!"
Waaiz B.
Verified Customer
★★★★★"I love this conditioner dont hesitate or contemplate on this conditioner. It works it meltes my tangles like butter and I have extra thick hair I never knew something could work on my curls like this and you don't need a lot I use it on washed hair and section, detangle, twist it and 💥Boom💥 no knots no tangles."
Chyrha T.
Verified Customer
★★★★★"I love this product. I got it during Black Friday (2021) and have fallen in love with it. I have very short curly, coily, all the patterns type hair. I also have low porosity and this curls, coil my hair (even the less defined front-middle section of my hair). I had this product a long time ago when my hair was to my shoulders and I did not know what to do with it. But I love this for my short cut. Just purchased 3 more jars."
Melissa
Verified Customer
★★★★★"I really like it when a product performs the way it should. Both of your deep conditioners are by far the best for my hair. I've experienced less breakage and shedding since I started using your deep conditioners. I've been using both a little over a year."
Tanya N.
Verified Customer
NO Mineral oil, sulfates, DEA, petroleum, synthetic colors or drying alcohols - they don't serve the formula, so they're not in it. Preservatives are paraben and formaldehyde free; fragrances are phthalate-free.
No honey, beeswax, goat milk, or animal protein — common triggers for sensitive skin stay out of the jar.
Never tested on animals — not the ingredients, not the finished products.
Formulated between pH 4.5–5.5 — the slightly acidic range where your cuticle lies flat, so hair looks glossy instead of frizzy.
THE OBIA WAY
FORMULATED BY A SCIENTIST WHO READS THE STUDIES
Every OBIA formula is built by our founder — a scientist — and every product can explain itself: the ingredient, what it does, and why it's there.
Babassu oil seals moisture in without blocking more from getting through. Argan absorbs into the strand instead of coating it, so shine comes from inside. And every formula sits between pH 4.5–5.5, where your cuticle lies flat. Name the ingredient, name the job — that's the whole philosophy.
“I recently won a giveaway and got the privilege to try some of Obia Naturals' products! My wash day was a complete success using only these two products for styling. I used the Obia Naturals Curl Moisture Cream & Curl Enhancing Custard. My results came out super silky and soft! I highly recommend these if you're looking for great definition and silkiness without the crunch! Thank you so much! 😊”
" I couldn't wait to get my hands on the Obia Naturals sweet almond heavy cream. It's vegan 🌱 Ph balanced and all natural... I love the sweet scent &how moisturized it made my hair feel. a little goes a long way so it didn't take much to get through my strands... y'all know I have low porosity hair which means my hair takes foreverrrrr to dry.."
